Charlotte Lee

President and Founder of Primo Artists

Charlotte Lee is the President and Founder of Primo Artists, one of the world’s leading international artist management agencies. She is recognized as an industry veteran with 25 years of leadership experience in artist management, entrepreneurship, advocacy, speaking and media.

Based in New York, Primo Artists has a selective management roster comprising violinists Itzhak Perlman, Joshua Bell, Nicola Benedetti and Randall Goosby; pianists Beatrice Rana and Seong-Jin Cho; conductors Cristian Măcelaru, James Gaffigan, Christian Reif and Gemma New; and composers Valerie Coleman and Wynton Marsalis.

Considered a trailblazer and the most modern agency in the industry, Primo Artists has a following of over 25,000 on their social-media channels.

Offering a holistic approach to artist representation, Primo is the only agency in the field that offers artist management, social media and PR services to artists and institutions around the world. Beyond its distinguished artist management roster, the agency represents a robust roster of Social Media and Public Relations clients to optimize and build artists’ presence in an ever-evolving media landscape.

An active advocate, Lee is also the founder and leader of PAMAC, Performing Arts Managers and Agents Coalition. She was a principal in leading the industry-wide lobbying effort that led to the enactment of the Shuttered Venue Operators Grants program, providing $16.5 Billion in relief to the arts and culture industry – the largest public rescue of the arts and entertainment industry in U.S. history.

Lee received the 2022 Western Arts Alliance Service Award in recognition of her advocacy, contributions and leadership on the Shuttered Venues Operators Grant.

Musical America twice named Lee a “Top 30 Professional of the Year”: In the 2015 Inaugural Edition recognizing influencers in the classical music business and in the 2021 Edition applauding heroes of the industry who saved the day during the pandemic.

For more information, go to and follow Primo Artists on Facebook, Instagram, Twitter, TikTok, YouTube and LinkedIn at @PrimoArtists.